Farmers Fresh Market Philosophy

The Farmers Fresh Market system is focused on promoting a greener, fresher, more profitable food production and procurement system. Farmers Fresh Market will achieve these goals as we:

• Minimize administration time and cost for growers, chefs and produce buyers. We have created a fully automated virtual Farmers Market. This allows the grower and chef to do what they do best, growing superior produce and creating culinary masterpieces.
• Minimize transport time and cost. With Farmers Fresh Market, growers can leave the trucking to us. By using one truck to pick-up and deliver on a local route, this one truck is more efficiently utilized; moving more produce for more growers and delivering to more locations than individual producers could reach by themselves.
• Provide simply the best produce. The Farmers Fresh Market system is the best possible way to return profits to specialty growers and provide the best, freshest, most flavorful produce to chefs and produce buyers in a local area.

Foothills Connect believes that the Internet has the capability of devolving any process into its most efficient component parts. Many industrial processes have already undergone this re-engineering. Foothills seeks to use the Internet to devolve the fresh food distribution system, replacing multiple layers of middlemen with more efficient distribution, increasing the profit margins for the the farmers and offering customers a fresh product at a very competitive price to the incumbent process.